:root{--bg:#f7f3ec;--paper:#fffdf9;--ink:#1f1b16;--muted:#6b6258;--line:#e6ded2;--accent:#d9653a;--accent-ink:#9c3f1c;--sand:#efe6d8;--ok:#3f7a52;
--serif:"Iowan Old Style","Palatino Linotype",Palatino,Georgia,serif;--sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Inter,Roboto,Helvetica,Arial,sans-serif;--mono:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font:17px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
a{color:inherit}img,svg{display:block}
.wrap{max-width:1120px;margin:0 auto;padding:0 24px}
header.top{position:sticky;top:0;z-index:10;background:rgba(247,243,236,.88);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid transparent}
header.top.scrolled{border-bottom-color:var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:64px}
.brand{display:flex;gap:10px;align-items:center;font-weight:700;letter-spacing:.02em;text-decoration:none;font-size:18px}
.brand img{width:28px;height:28px}
.nav ul{display:flex;gap:28px;list-style:none;margin:0;padding:0;font-size:15px;color:var(--muted)}
.nav ul a{text-decoration:none}.nav ul a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:8px;padding:11px 18px;border-radius:10px;font-weight:600;font-size:15px;text-decoration:none;border:1px solid var(--ink);background:var(--ink);color:var(--paper);transition:transform .15s,background .15s}
.btn:hover{transform:translateY(-1px);background:#000}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--line)}.btn.ghost:hover{background:var(--paper)}
.hero{padding:72px 0 56px}
.hero-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center}
.eyebrow{display:inline-block;font:600 13px/1 var(--sans);letter-spacing:.08em;text-transform:uppercase;color:var(--accent-ink);background:var(--sand);padding:8px 12px;border-radius:999px}
h1,h2,h3{font-family:var(--serif);font-weight:600;letter-spacing:-.01em;line-height:1.12;margin:0}
h1{font-size:clamp(40px,5.6vw,64px);margin:20px 0 20px}
h1 em{font-style:italic;color:var(--accent)}
.lede{font-size:19px;color:var(--muted);max-width:34em;margin:0 0 28px}
.cta-row{display:flex;gap:12px;flex-wrap:wrap}
.fine{font-size:14px;color:var(--muted);margin-top:16px}
/* product mock */
.mock{background:var(--paper);border:1px solid var(--line);border-radius:16px;box-shadow:0 1px 0 rgba(0,0,0,.02),0 24px 48px -24px rgba(60,40,20,.25);overflow:hidden}
.mock-bar{display:flex;align-items:center;gap:8px;padding:12px 16px;border-bottom:1px solid var(--line);font-size:13px;color:var(--muted)}
.dot{width:10px;height:10px;border-radius:50%;background:var(--line)}
.mock-bar span.t{margin-left:8px;font-weight:600;color:var(--ink)}
.mock-body{padding:18px 18px 8px}
.mock h4{margin:0 0 10px;font:600 12px/1 var(--sans);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.task{display:grid;grid-template-columns:22px 1fr auto;gap:10px;align-items:start;padding:11px 0;border-top:1px dashed var(--line);font-size:15px}
.task:first-of-type{border-top:0}
.chk{width:16px;height:16px;border:1.5px solid #c9bfb1;border-radius:5px;margin-top:3px}
.task small{display:block;color:var(--muted);font-size:13px}
.tag{font:600 11px/1 var(--sans);padding:5px 8px;border-radius:6px;background:var(--sand);color:var(--accent-ink);white-space:nowrap}
.tag.g{background:#e6efe7;color:var(--ok)}.tag.n{background:#ece9e4;color:var(--muted)}
.draft{margin:8px 0 14px;padding:12px 14px;background:var(--bg);border:1px solid var(--line);border-radius:10px;font-size:14px}
.draft .hd{display:flex;justify-content:space-between;color:var(--muted);font-size:12px;margin-bottom:6px}
.draft .acts{display:flex;gap:8px;margin-top:10px}
.draft .acts b{font:600 12px/1 var(--sans);padding:7px 10px;border-radius:7px;border:1px solid var(--line);background:var(--paper)}
.draft .acts b.p{background:var(--ink);color:var(--paper);border-color:var(--ink)}
section{padding:88px 0}
.sec-head{max-width:720px;margin-bottom:44px}
.sec-head h2{font-size:clamp(30px,3.6vw,42px);margin-bottom:14px}
.sec-head p{color:var(--muted);font-size:18px;margin:0}
.kicker{font:600 13px/1 var(--sans);letter-spacing:.08em;text-transform:uppercase;color:var(--accent-ink);margin-bottom:14px}
.problem{background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.card{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:26px}
.problem .card{background:var(--bg)}
.card h3{font-size:22px;margin:10px 0 8px}
.card p{margin:0;color:var(--muted);font-size:16px}
.num{font:600 13px/1 var(--mono);color:var(--accent)}
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.step{border-top:2px solid var(--ink);padding-top:18px}
.step h3{font-size:21px;margin:8px 0 8px}.step p{margin:0;color:var(--muted);font-size:16px}
.features{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.feature{display:grid;grid-template-columns:44px 1fr;gap:16px;padding:24px;border:1px solid var(--line);border-radius:14px;background:var(--paper)}
.ico{width:44px;height:44px;border-radius:11px;background:var(--sand);display:grid;place-items:center;color:var(--accent-ink)}
.feature h3{font-size:20px;margin:0 0 6px}.feature p{margin:0;color:var(--muted);font-size:16px}
.principles{background:var(--ink);color:#efe8dc}
.principles .sec-head p,.principles .card p{color:#b9ae9f}
.principles .kicker{color:#f0a07c}
.principles .card{background:#2a251f;border-color:#3a332b}
.principles .card h3{color:#fffdf9}
.who ul{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.who li{padding:22px;border-left:3px solid var(--accent);background:var(--paper);border-radius:0 12px 12px 0}
.who li b{display:block;font-family:var(--serif);font-size:20px;margin-bottom:6px}
.who li span{color:var(--muted);font-size:16px}
.cta{text-align:center}
.cta-box{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:64px 24px}
.cta-box h2{font-size:clamp(30px,3.8vw,44px);margin-bottom:14px}
.cta-box p{color:var(--muted);font-size:18px;max-width:36em;margin:0 auto 28px}
.cta-box .cta-row{justify-content:center}
footer{padding:36px 0 48px;color:var(--muted);font-size:14px;border-top:1px solid var(--line)}
.foot{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.foot a{text-decoration:none}.foot a:hover{color:var(--ink)}
.foot nav{display:flex;gap:20px}
.prose{max-width:720px;padding:64px 0 88px}
.prose h1{font-size:44px}.prose h2{font-size:24px;margin:32px 0 8px}.prose p,.prose li{color:#3d362f}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr;gap:40px}.grid3,.who ul{grid-template-columns:1fr}.steps{grid-template-columns:1fr 1fr}.features{grid-template-columns:1fr}.nav ul{display:none}section{padding:64px 0}.hero{padding:40px 0 32px}}
@media (max-width:520px){.mock-bar span:last-child{display:none}.steps{grid-template-columns:1fr}.btn{width:100%;justify-content:center}.nav .btn{width:auto}}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}}